C-Store Choice Market Secures Funding to Grow

Alternative Market, an omnichannel comfort retailer operator primarily based in Denver, has lately secured progress financing to assist gas its subsequent section of progress all through the U.S.

Based in 2017, Alternative at the moment operates a number of comfort shops within the Denver metro space with a further location opening by the tip of the 12 months. This spherical of financing is a portion of the general capitalization and can fund the opening of extra areas, construct out of the group and deployment of Alternative’s proprietary digital buyer expertise throughout new channels and codecs.

Alternative, whose mission is to make good meals accessible and handy for all, will likely be launching a brand new cell app, e-commerce web site, native supply and loyalty program. As of Sept. 18, clients will have the ability to order any merchandise from Alternative’s numerous choice for contactless pickup or for “e-delivery” which leverages a fleet of electrical autos and e-bikes.

With the launch of this new digital expertise, clients can store for groceries, ready meals, and alcohol by dietary life-style, native suppliers or recipe and can obtain customized presents primarily based on their purchasing historical past. Beginning with its fourth location, Alternative will supply a frictionless expertise during which clients can use their cell app to pre-order ready meals, scan a QR code upon arrival, seize their groceries and go away with out ever trying out.

Alternative has lately added new board members, Martin Dolfi and Jason Kastner, who carry a wealth of information and expertise in scaling excessive progress client manufacturers. Dolfi is the Managing Accomplice of M3Ventures, a client model targeted funding agency primarily based in New York. Kastner is the Managing Director of the Nationwide Advisory Group primarily based in Washington, DC and was beforehand the Head of Actual Property for the fast-growing chain sweetgreen. Because the Head of Actual Property for sweetgreen, Kastner spearheaded the corporate’s growth from a regional chain of eating places to a number one nationwide chain of over 100 areas on the time of his departure to type the Nationwide Advisory Group.

“We’re happy to have secured this new funding and the addition of those two gifted people to our board of administrators,” says Mike Fogarty, founder and CEO of Alternative Market. “Each Jason and Martin carry distinctive but complimentary expertise to the group and will likely be vital stakeholders as we proceed to scale Alternative throughout the U.S.”