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Dutch e-bike firm VanMoof has been dipping its toes into the Irish market with a pop-up retailer in Dublin as curiosity in biking right here grows.
The Amsterdam-based firm, which just lately raised €12.5m from enterprise capital backers, sells principally on-line however has a small community of bodily shops in European and US cities and it additionally checks pop-up shops in varied areas.
Barry Bracken, a spokesman for VanMoof, stated the corporate was fascinated with understanding the Irish market in additional element.
“We do ship and promote some bikes there, nevertheless it’s solely a small quantity in comparison with the UK,” he stated.
“Eire simply made sense as a result of Dublin is an effective biking metropolis that may very well be a greater biking metropolis and I believe increasingly folks have taken this second to get on bikes, e-bikes or not.”
Biking has seen an uptick in curiosity for the reason that onset of the pandemic with folks searching for options to public transport and bike retailers reporting a surge in gross sales.
Bracken stated its pop-up, which first opened on Drury St and has relocated to Wicklow St, helps appeal to walks-in and gives take a look at rides for e-bikes, that are costlier than common bikes.
E-bikes, which help pedalling with an electrical motor at speeds of as much as 25km/h, can vary from €1,500 to €5,000.
“Our bike goes down in value with a view to promote extra to extra folks and make it extra accessible,” Bracken stated. The 2 e-bike fashions that the corporate gives are priced at round €2,000.
The Dublin pop-up will function till the tip of October, with a doable extension to the tip of the yr. Bracken stated there are not any plans to open a everlasting retailer within the capital however it could look to run pop-ups seasonally.
“If a extra versatile alternative for us to have a presence arises, I can see it occurring once more as we come into the spring subsequent yr,” he stated.
Sunday Indo Enterprise
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