John Lewis provides 30 new manufacturers in an try and modernise
Sign up here for GlobalData’s free bi-weekly Covid-19 report on the newest info your trade must know.
UK-based division retailer chain John Lewis & Companions has introduced that it’s including 30 third-party manufacturers to its platform, prepared for the autumn/winter season of 2021.
The chosen manufacturers embrace clothes manufacturers FatFace and Calvin Klein, sportswear model Fila and accent model Longchamp.
These manufacturers are being chosen as a result of they’ll “assist modernise” John Lewis’ providing, particularly after early gross sales throughout athleisure-wear proved profitable for the corporate, surpassing gross sales predictions by 102%.
John Lewis trend director Christine Kasoulis informed trend publication Drapers that the Covid-19 coronavirus pandemic has triggered a shift in direction of informal put on, as individuals are working from dwelling.
The introduced manufacturers
In an unique interview with Drapers, John Lewis detailed the brand new manufacturers coming to its platform.
The manufacturers that might be included within the AW20 launch are The Fold, Sosander, Athleta, Stella, Isle, Calvin Klein, Ganni footwear, and Kate Somerville.
In September, the manufacturers being launched might be Les Ladies Les Boys, Malone Soulier’s footwear, Fila trainers, Fats Face, the Barbour Wilderness Assortment by Ben and Marina Fogle, and Apex Bikes.
In October, John Lewis might be launching pyjama manufacturers Their Nibs and Celtic & Co. October may even see the launch of extra menswear and sports activities manufacturers, with launched manufacturers together with New Stability, Peloton, and Arcteryx.
Will athleisure-wear efficiently modernise John Lewis?
Speaking with Drapers, Kasoulis famous that demand for athleisure and luxe-loungewear has elevated due to a deal with wellbeing and health.
The Covid-19 coronavirus pandemic has additionally seen many individuals both beneath whole lockdown or working from dwelling. Statistics all through the pandemic have proven trend retail to be one of many hardest hit by the pandemic, as folks haven’t any cause to purchase new garments, particularly as there was a scarcity of occasions because of pandemic fears.
Retail figures for July performed by the Workplace for Nationwide Statistics (ONS), for instance, confirmed that clothes gross sales have been 25.7% decrease than February, regardless of different sectors exhibiting a rise in gross sales, corresponding to family items, which elevated 6% from February.
Whereas athleisure and loungewear has turn out to be extra fashionable typically due to the best way Covid-19 has modified working life-style, it’s additionally a development which has been significantly fashionable with youthful shoppers.
In June, information supply Insider famous athleisure as within the prime eight of fashionable traits with Era Z. Celeb stylist Samantha Brown informed Insider that: “Whether or not it’s leggings or coordinated bike shorts and crop tops or matching sweatsuits, informal and cozy garments with an attractive twist are an enormous development for Gen Z consumers. Gen Z trend could be very, very informal […] social media is unquestionably accountable for this, as celebrities share these traits with rapid attain.”
With this info mixed with John Lewis’ claims that athleisure gross sales have been profitable for the corporate, it may moderately be anticipated that the addition of athleisure manufacturers may efficiently modernise the retailer.