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BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to develop into new members of the PeopleForBikes Coalition, an industry-wide commerce group of greater than 270 bicycle manufacturers and suppliers united in enhancing bicycling throughout the usSanta Cruz CEO Joe Graney will be part of the PeopleForBikes Coalition Board of Administrators and different govt management will be part of varied PeopleForBikes subcommittees to work alongside different {industry} members in getting extra folks on bikes and serving to information the route of the {industry}.“Our crew has been impressed with PeopleForBikes’ work for a few years, not solely within the mountain bike house however for all sorts of bicycling and the {industry} as a complete,” mentioned Graney. “They symbolize the bike {industry} in Washington, D.C. and only in the near past helped save the {industry} greater than $150 million in tariffs. Santa Cruz, our retailers and our clients all straight profit from their work and we need to do our half by giving again and getting concerned.”Santa Cruz is already a frontrunner in bicycle advocacy efforts by their PayDirt program, a dedication to extend entry to trails by supporting native path constructing efforts. The corporate pledged $1 million over the subsequent three years to assist fund path initiatives, native organizations, occasions and applications geared in the direction of creating and strengthening alternatives for folks to get out and expertise their native trails.“Santa Cruz has a protracted historical past of generosity and management in native bike advocacy and we’re excited to amplify these efforts on a nationwide stage,” mentioned PeopleForBikes CEO Jenn Cube. “We’re keen to mix their work with PeopleForBikes’ ongoing efforts for extra federal help for bike initiatives and trails, funding for and defending public lands, higher entry for mountain biking and enhancing different leisure using alternatives nationwide.”Royal Dutch Gazelle, a 128-year-old model primarily based within the Netherlands primarily centered on e-bikes, seems ahead to supporting the continued momentum across the adoption of electrical bikes in North America in tandem with PeopleForBikes’ work to extend e-bike entry and enhance e-bike laws nationwide. “The fast development of electrical metropolis bikes must be supported by constant coverage and strong infrastructure,” mentioned Gazelle Bikes North America Normal Supervisor Ewoud Van Leewen. “Entry is important to adoption, and electrical bikes make using obtainable to a very new section of riders and extends what is feasible with no automobile. Giving folks one other transportation choice for last-mile journeys and serving to cut back city visitors congestion will likely be transformative for metropolis streets, neighborhoods and communities. Gazelle is happy to associate with PeopleForBikes to help and create infrastructure and safer streets for all.”Cervélo can even be part of the brand new partnership, benefiting the drop-bar centered model by PeopleForBikes’ work to create safer roads for bikes — higher bike infrastructure and legal guidelines, slower velocity limits, separated bike paths and extra.“Cervélo shares the PeopleForBikes worldview of creating using enjoyable and secure for everybody,” mentioned Nick McAdams, Managing Director at Cervélo. “With our current relocation to California, we need to help PeopleForBikes’ ongoing efforts in Washington, D.C.”PeopleForBikes seems ahead to working with Santa Cruz, Gazelle Bikes and Cervélo and their retailers throughout the U.S. to make biking higher for everybody.Extra About CervéloBased in 1995 in Toronto, Canada, Cervélo’s mission is to make riders sooner. From the excessive Alps within the Tour de France to Queen Ka’ahumanu Freeway on the Massive Island, Cervélo makes high-performance bicycles raced all around the world. Study extra at cervelo.com.Extra About Gazelle BikesRoyal Dutch Gazelle’s historical past could be very a lot the historical past of the bicycle as a well-liked technique of city transportation. Their unique Dutch fashion consolation bike gained over the hearts of cyclists within the Netherlands 128 years in the past. In the present day, Gazelle’s design legacy and ongoing expertise enhancements have folks all around the world falling in love once more. Holding courtroom on the forefront of innovation to make biking extra pleasing and accessible, Gazelle is an integral a part of Dutch biking heritage, and its future. Protecting cadence with as we speak’s international innovation with their new line of electrical bikes, Gazelle has positioned themselves because the benchmark for city mobility — historically and contemporarily. Study extra at gazellebikes.com.Extra About Santa Cruz Bicycles Santa Cruz Bicycles was based in 1994 in an area the scale of a single automobile storage in a former cannery in Santa Cruz, California. Our mantra since day one is to make nice bikes and have enjoyable doing it. So we get our kicks from doing the best factor by the riders, trails and communities during which we work and play. Bikes are a pressure for good and we do our greatest to share that message. Study extra at santacruzbicycles.com.Extra About PeopleForBikesPeopleForBikes is making biking higher for everybody by uniting hundreds of thousands of people, 1000’s of companies and lots of of communities. When folks experience bikes, nice issues occur. Be part of us at PeopleForBikes.org.
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